Services Business Strategy

in an Environment of Accelerating Change We Need To Think Differently

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Get Your Business Strategy On Point

A business without strategy is like a building without a frame – it’s going to fall apart, creating a mess that’s hard to clean up. If you are an astute business person, you do not want this to happen. That is why a good business strategy is not only important but essential. We are here for exactly that reason – to help you, your co-workers and employees Think Differently.

Creating a good strategy for your business will foster a vision and pathway for your whole organisation. Every single worker at your company should have clear goals and follow the direction you want your business to take.

However, not every business gets this right the first time. With our help, you can create a solid plan for your business to help bring you to the forefront of your market.

Teaching Business Strategy

While some of us may believe that strategy is something innate, a talent unlockable by the gifted few and untransferable to the rest. That is a bald-faced lie. 

Like an infant who does not know the rules of chess, yet has the potential to become a future Grandmaster, you and the other potential strategists within your business can get schooled on effective techniques and strategies. These will not only take you to the top of your chosen arena but empower you to continue schooling yourselves. 

We’ve all heard the cliche regarding fish as a gift versus fishing as a skill. Well, at Think Differently, we don’t give gifts. We are here to teach you and your business how to fish.

Business Strategy

Custom Approach

Following a “one-size-fits-all” prescriptive method is equivalent to sending you a signed-and-sealed letter containing notice of immense and total business strategy failure. Every business is unique, however slight the difference to competitors in any given company may appear. And to match that, every business has its individual set of obstacles. 

Whether these obstacles are related to the structure of your company, the strength and initiative of your leadership, or the motivation and performance of your employees, we at Think Differently can and will point them out.

We will determine where the problem (or problems) may lie and construct a solution based on concrete evidence rather than some obsolete formula that may have provided lazier consultants with success in an obscure past. Recreating proven success is not in our interest – we would prefer to use a specific, relevant, tailor-made strategy to make your success truly yours! 


Dynamic execution for genuine success

It’s all in the name. If we were driven solely by profits, instead of a genuine desire to help businesses in all manner of industries improve their operations, we would not call ourselves Think Differently. 

Here at Think Differently, we do not pressure you to make quick decisions. We would never use dishonest sales tactics to confuse and disorient you into purchasing services that would line our pockets without benefiting your business. No – that simply is not part of our agenda. 

Instead, your Think Differently business coach will encourage you to think long and hard about what it is you truly want, considering your long-term goals and your current status. Do all that before you commit to accepting us as your business strategy consultants. 

Coming to us with a good idea of where you stand currently, both internally and with regard to your competitors, is a great place to start. We suggest you think about where you want to be in the short and long term future, as that will enable us to craft a strategy tailored exactly to your needs and wants. Don’t worry if you struggle to come up with ideas; our specialists can sit down with you and brainstorm some concepts to get you going.

What IS Business Strategy?

Business strategy is the bread and butter of a company’s operations. Without defined goals and creative initiatives designed to achieve them, a business is likely to stagnate. Failing to bring in new clientele, losing those who were once faithful, and other dire omens are all direct results of a lack of strategic methods, and it does not stop there. 

  1. Maybe you have no clear plans, and yet everything seems fine? Perhaps you’re still in the process of building a business, and things are starting to take off. Do not just let your business coast along with the wave you are riding.
  2. Consistent action and hard work are key to keep driving your success forward. 
  3. So, let us give you a definition: business strategy is the tailoring of long term goals so that they may result in the optimal vision that you have for your organisation. 

Your vision can entail whatever you want. Do you want to open up more branches? Make enough money so you can retire early? Tell us your goals.

Your strategy must take all possible factors into account to make this vision a reality. Simple in concept, yes. And yet businesses the world over struggle with setting goals and making plans and, worst of all, sticking to them.

As veterans of the consultancy game, we’ve helped many businesses rise to the top of their industry. All you need to join these successful people is to make and implement a solid, viable strategy. The businesses that take our advice and work intelligently on the solutions we provide all belong to a category of winners. They are successful, industry-dominators, the ones who come out streaks ahead of their competitors

Those that do not have clear plans outlined to realise their vision, including those that cannot clearly tell us what their vision is, unfortunately, belong to the category of unsuccessful organisations.

What our clients say

We have been working with Phil since 2012. During this time we have grown from a staff of 10 to well over 30 and quadrupled our turnover. Working with Phil has enabled us to develop strategies and implement plans that we didn’t even know we needed before meeting him. At the beginning of our journey together we were not working on our business at all and, to be honest, we were floundering. Now our leadership is strong, our strategy is clear and we have exceeded most of the goals we have set for ourselves.

Clare McCall

J C McCall Plumbing Contractors Ltd

Phil Pickford has provided considerable support to our business since we began working together in 2008. Over the years he has counseled, advised, mentored and coached me (and my team) on a vast array of subjects! The focus of our meetings has always been on business strategy but he has provided enormous support in other areas as well (management, HR, new business, and organisational structure to name a few). Phil is always very prepared, the meetings are well structured, and his follow up is timely and concise.

Natasha Bourke

Managing Director Skin Health Experts (S.H.E)

We have been using Think Differently for over 2 years and have seen remarkable gains in our business, over 50% growth each year. We have consistently broken sales records and have become a leading force in our field. Phil is an outstanding mentor with an invaluable wealth of knowledge and I couldn’t recommend him enough.

Warwick Shearer

Director, The Maintenance Guys Ltd.

Our company executive have worked with Phil Pickford at Think Differently for over 10 years. Over time Phil has gained an intricate knowledge of the workings of our company and understands our thinking and our personnel. He then uses this knowledge, together with his own experience and wisdom to challenge the executive to set our own goals and business plans. He offers sound advice, and we have used him for guidance and direction when focusing on particular issues that we may be facing.

Tony Fairfield

Managing Director/Chairman,Youngman Richardson & Co. Ltd.

Phil created the defining moment for me when I was attempting to change the course of our company through a more strategic approach. His knowledge and experience in helping create the right strategy for the right time changed my perception of how we needed to move forward. Phil wasn’t about providing the strategic direction; he was about creating the right environment to enable my leadership team to evolve a strategy as a result of creative thinking, challenging the norm and asking the right questions.

Mike Wardlaw

Managing Director, Babcock (NZ) Ltd
Get in touch

If you want excellent consultancy from some of the keenest minds in the game today, get in touch with us at 021 431990 to arrange an initial meeting. We can hash out some preliminaries and see where you would like to go, and how we can help you get there. We can’t wait to help you bring your business to its full potential.